John and Graham asked us to create a destination site for a newly formed community of leaders in the pest control industry — the challenge was to bring knowledge‑sharing, experience and resources together in one place in a way that naturally drives engagement. A lack of structured offers and payments for services and membership — it was necessary to design a revenue model that is clear, scalable and intuitive in day‑to‑day operations. Unclear pricing and no explicit value ladder — we had to present tiers of benefits in an intuitive, comparable way to support conversion and upsell.
The need for a visual language that is both consistent and distinctive — a system instantly recognisable and flexible across the website and community materials. The risk of limited visibility and slower load times with content‑rich pages — we needed solid SEO and performance foundations without compromising quality. A requirement for a scalable CMS so the team could develop content independently — repeatable components and processes to shorten publishing time and reduce maintenance costs.
We shaped a new brand identity that feels calm, high-end, and quietly confident - just like the service itself. From typography to tone of voice, everything we created was designed to reflect their core values: discretion, consistency, and care.
John and Graham asked us to create a destination site for a newly formed community of leaders in the pest control industry — the challenge was to bring knowledge‑sharing, experience and resources together in one place in a way that naturally drives engagement.
A lack of structured offers and payments for services and membership — it was necessary to design a revenue model that is clear, scalable and intuitive in day‑to‑day operations.
Unclear pricing and no explicit value ladder — we had to present tiers of benefits in an intuitive, comparable way to support conversion and upsell.
The need for a visual language that is both consistent and distinctive — a system instantly recognisable and flexible across the website and community materials.
The risk of limited visibility and slower load times with content‑rich pages — we needed solid SEO and performance foundations without compromising quality.
A requirement for a scalable CMS so the team could develop content independently — repeatable components and processes to shorten publishing time and reduce maintenance costs.
