Home had an incredible product - a high-touch, fully integrated housekeeping and resident support service - but they needed the brand to match. Their old identity didn’t reflect the elegance or standards of service they were delivering.
They also needed a polished website, custom software interface, location-specific launch materials, and marketing tools that could support both day-to-day resident communications and investor conversations.
We shaped a new brand identity that feels calm, high-end, and quietly confident - just like the service itself. From typography to tone of voice, everything we created was designed to reflect their core values: discretion, consistency, and care.
We built a clean, inviting website that helps building operators, hosts, and residents quickly understand what Home does and how to get started. We also worked on the interface design for their resident-facing software - making sure the digital experience felt just as premium as the in-person service.
Alongside that, we delivered launch packs for new properties, brochures for in-building promotion, and a full suite of marketing assets for both digital and print. We also helped craft investor decks that clearly communicated the opportunity and growth story behind the business.
