Designing a Calmer App Experience for Modern Parents

Designing a Calmer App Experience for Modern Parents

Introduction

Dote is a Manchester-based smart baby tech company building an AI-powered monitoring experience for modern parents, and they came to Overfunded to help shape the software side of their product.

Client name

Dote

Scope of work

/

Software UI/UX

/

Design Architecture

/

Strategy

Industry

BabyTech / Healthtech / Consumer Hardware

Introduction

Dote is a Manchester-based smart baby tech company building an AI-powered monitoring experience for modern parents, and they came to Overfunded to help shape the software side of their product.

Client name

Dote

Scope of work

/

Software UI/UX

/

Design Architecture

/

Strategy

Industry

BabyTech / Healthtech / Consumer Hardware

Play video

Dote

Play video

Dote

Challenges

Challenges

Dote initially asked us to design a handful of app screens, but as the conversation progressed it became clear that the product was significantly larger than the original scope suggested.

The team was working across a wide ecosystem of screens (monitor view, alerts, diary, helpers, onboarding, AI chat, multi-caregiver "villages") and needed a unified design system that could hold it all together without losing the warmth of the brand. They also needed to solve a category-specific problem: most baby monitor apps either over-alarm parents or bury critical information under generic dashboards. Dote wanted the opposite, an interface that reduces mental load, communicates clearly in high-stress moments, and feels like a calm, competent friend rather than an alarm system. Together the Dote team, we recognised that the first real challenge was not visual but structural. Before we could design effectively, we needed to organise the product itself: mapping every flow, grouping related screens, defining how sections connect, and deciding what belonged where. Once that information architecture was agreed, the work could move quickly. We shifted to a component-based system, reusing patterns and shipping new screens without sacrificing consistency. Establishing this way of working with Ste and his team, and the architecture beneath it, is what allowed everything that followed to scale.

What We Did

What We Did

We partnered with Dote on a full UI/UX programme covering the core app experience, working closely with Ste throughout to shape direction and refine the details.

Much of what makes this product interesting is how much it actually does. Most baby monitors offer little more than a live feed. Dote combines a live monitor view with a full routine tracker covering sleep, feeds, timers, trends, and patterns, a detailed notifications system covering cry, sound, motion, and offline alerts, a diary with personalised tracking settings, a multi-caregiver "villages" model, and the Dottie AI assistant. All of it is filterable, interconnected, and held within a single calm, consistent interface. We designed and refined over forty product screens across these flows, defined the component library that holds them together, and developed a microcopy framework anchored in Dote's four voice pillars of reassuring, empowering, warm, and clear, so that every alert, empty state, and helper reads as the same brand. Alongside the core flows we also explored concept directions for newer surfaces such as the music player, switch-village, and home variant.

Testimionial Quote

Nova Chow

Technical Lead, Hardware & Software Development and AI Model @ Dote

Final thoughts

Final thoughts

What made this project work was the quality of the collaboration with the Dote team.

For a small consumer-facing company to ship software at this level, the people around the design matter as much as the design itself. Dote had the right team in the right roles, with clear ownership across product direction and mobile development, and that clarity allowed us to move quickly and make decisions that held. It is also worth noting that the app in its current form is not where we started. The first version we designed with Dote a couple of years ago looked quite different, and that evolution is part of the story. We iterated, listened to feedback from the team, refined what worked, and allowed the visual language to mature alongside the product. The result is something coherent, considered, and distinctly Dote.

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Have a project in mind?

By submitting, you agree to our Terms and Privacy Policy.

Let’s talk.

Raising capital or scaling your product? – We'll help you succeed – from investor pitch decks to product UI to marketing websites that convert.

Quick response.

If you’re ready to create and collaborate, we’d love to hear from you.

B2B SaaS Focus

We’ve worked with hundreds of B2B SaaS startups and scaleups you’re in the right place.

Artur
Director

at overfunded®

overfunded®

Have a project in mind?

By submitting, you agree to our Terms and Privacy Policy.

© 2026 overfunded® studio

Let’s talk.

Raising capital or scaling your product? - We'll help you succeed – from investor pitch decks to product UI to marketing websites that convert.

Quick response.

If you’re ready to create and collaborate, we’d love to hear from you.

B2B SaaS Focus

We’ve worked with hundreds of B2B SaaS startups and scaleups you’re in the right place.

Artur
Director

at overfunded®